Drugstore moisturiser designed to soothe and rehydrate dry, irritated skin, using clinically proven emollients. Families and anyone with sensitive or eczema-prone skin can expect calmer, less itchy skin with regular care. Is E45 Cream the most practical long-term choice for managing stubborn dry patches at home?
⚡ At a Glance
- • Soothing Effect: Clinically proven emollients calm itching and soften rough, chapped skin
- • Best for: People with dry, irritated or eczema-prone skin seeking everyday relief
- • Not ideal for: Users wanting fragranced or cosmetic moisturisers with scented ingredients
Lanolin, light liquid paraffin and white soft paraffin act as emollients to lock in moisture and soften skin. Suitable for the whole family, including infants older than one month, supplied in a large 500 g tub for frequent use.
Relieves itching and dryness - with lanolin and paraffins
Lanolin, light liquid paraffin and white soft paraffin are emollients that form an occlusive layer and help retain moisture at the skin surface. Clinical testing referenced by the manufacturer supports their use for dry and irritated skin.
Regular application helps reduce cracking and itching, restoring smoother, more comfortable skin within continued use.
Suitable for the whole family - thanks to dermatological testing
Dermatological testing and formulation notes indicate safe use across age groups, with explicit guidance for infants over one month. The cream is presented as appropriate for vulnerable, dry skin types including eczema and psoriasis.
Use on adults and young children simplifies household skincare, removing the need for separate specialist lotions for basic dry-skin care.
Non-greasy, easy application - with a light emollient base
The light liquid paraffin component gives a spreadable texture that absorbs without heavy residue, while lanolin contributes moisturising properties. Instructions recommend applying to affected areas two to three times daily for best effect.
Quick to apply across face, hands and body, encouraging consistent reapplication and comfortable day-to-day use.
✨ The 4 Key Reasons for E45 Cream
- Large 500 g tub - Lasts for months of daily family use, fewer repurchases
- Emollient trio - Targets moisture loss and softens rough patches efficiently
- Family-friendly formulation - Suitable from one month of age, useful for all ages
- Proven heritage - Decades of pharmacy presence and dermatological expertise inspire confidence
📋 Technical Details at a Glance
- Category: Skincare, moisturiser
- Net weight: 500 g
- Formulation: Cream
- Active ingredients: Lanolin, light liquid paraffin, white soft paraffin
- Suitable for: Dry, itchy, chapped and calloused skin
❓ Frequently Asked Questions
Q: Can this cream be used on infants?
A: Suitable for the whole family, including infants over the age of one month, according to usage guidance.
Q: How often should the cream be applied?
A: Apply to the affected area two to three times daily, after removing the seal, as part of routine care.
Q: Is the formulation suitable for eczema or psoriasis?
A: Formulation and brand history reference treatment and soothing for eczema, psoriasis and other dry skin conditions, supported by clinical claims and dermatological expertise.
🏆 Our Verdict
Ideal for families and anyone with persistently dry, itchy or sensitive skin who values a straightforward, clinically focused moisturiser. The emollient combination soothes, softens and supports regular rehydration, delivered in a large tub that suits daily use. While budget choices vary, the long-lasting 500 g format and proven formulation make for sensible long-term value.
