At-home permanent hair colour promising intense, long-lasting jet-black results and up to 100% grey coverage. LIVE Permanent Hair Dye combines a built-in Vibrancy Serum with a vegan, silicone- and alcohol-free formula for glossy, healthy-looking hair. Is this the right choice for someone with medium brown hair wanting dependable, salon-style colour?
⚡ At a Glance
- • Colour Depth: Intense jet-black tone with built-in Vibrancy Serum for anti-fade performance
- • Best for: People with medium brown to black hair seeking permanent, long-lasting black and up to 100% grey coverage
- • Not ideal for: Those seeking temporary colours, pastel shades, or dramatic lightening effects
Permanent jet-black dye featuring a built-in Vibrancy Serum for deeper pigment. Vegan, silicone- and alcohol-free formula in a 100 percent recycled aluminium tube.
Intense, long-lasting colour – with built-in Vibrancy Serum
The Vibrancy Serum activates colour at the core of each hair strand and works with the anti-fade formula to help lock pigment into the fibre. The combination targets depth of shade for a more uniform appearance.
Deep, uniform jet-black results that resist fading, helping to reduce the frequency of touch-ups and keep colour looking fresh for longer.
Reliable grey coverage – thanks to permanent formulation
Permanent colour chemistry deposits pigment into grey and treated hairs, with the formula claiming up to 100% grey coverage. Nourishing agents support even uptake across different hair fibres.
Consistent coverage across grey areas produces a uniform finish, making roots and regrowth less noticeable between treatments.
Gentle, shine-enhancing finish – with vegan, silicone- and alcohol-free formula
A vegan formulation excludes silicones and alcohol while including nourishing components in the tube to support hair surface condition and reflectance. Packaging uses a recycled aluminium tube to reduce waste.
Hair appears glossy and healthy after colouring, with customer feedback noting a natural-looking, vibrant finish rather than a flat tint.
✨ The 4 Key Reasons for LIVE Permanent Hair Dye
- Non-drip application – Reduces mess and makes at-home colouring less stressful
- Complete at-home kit – Includes essentials for straightforward application and consistent results
- Shine-enhancing finish – Leaves hair looking glossy and healthy after colour
- Anti-fade formula – Helps maintain deeper colour between touch-ups for longer
📋 Technical Details at a Glance
- Category: Beauty — Hair colour
- Shade: Deep Black (099)
- Coverage: Up to 100% grey coverage
- Formulation: Permanent hair dye
- Vibrancy: Built-in Vibrancy Serum for depth and anti-fade action
❓ Frequently Asked Questions
Q: Will this cover grey hair completely?
A: The formula claims up to 100% grey coverage, aimed at delivering full coverage on treated areas.
Q: Is the formula suitable for vegans or sensitive scalps?
A: Yes, the dye uses a vegan formula and is silicone- and alcohol-free according to the product details.
Q: Which starting hair colours is the dye designed for?
A: Designed for medium brown to black hair, with results tailored to darker base shades.
🏆 Our Verdict
Best suited to people with medium brown to black hair who want a deep, long-lasting jet-black shade and dependable grey coverage. Built-in Vibrancy Serum combined with a nourishing, vegan formula aims to deliver deep pigment and a glossy finish. Lasting colour reduces the need for frequent touch-ups, making it a practical long-term option for regular colour maintenance.
